Kaila refreshes its visual identity

Kaila refreshes its visual identity

Kaila refreshes its image to align with Zabala Innovation

Kaila, the platform developed by Zabala Innovation, takes a strategic step forward with the complete renewal of its visual identity. This change goes beyond the interface: it represents a global transformation that includes the logo, colour palette, typography and the design of downloadable materials.

The objective is to unify the user experience across all Zabala Innovation corporate websites. In addition, it aims to strengthen the brand by reinforcing visual consistency and recognition within the innovation and European funding ecosystem.

As a result, this evolution positions Kaila as a more integrated, aligned platform, ready to meet the current demands of the digital environment.

A new visual identity for Kaila

New logo: a stronger brand presence

The renewal begins with the logo, one of the most recognisable elements of any digital platform. Kaila’s new design adopts a more modern aesthetic aligned with Zabala Innovation’s identity.

This change allows:

  • Strengthening the connection with the parent brand
  • Conveying innovation and professionalism
  • Improving adaptability across digital environments

Moreover, the new logo works effectively across different formats, from digital interfaces to corporate materials.

New colour palette aligned with Zabala Innovation

Updating the colour palette is one of the key pillars of this transformation. Kaila adopts a chromatic range consistent with Zabala Innovation’s visual identity, creating a unified experience across platforms.

Thanks to this new palette:

  • Visual consistency improves
  • Brand recognition increases
  • Readability is enhanced

In addition, the strategic use of colour helps guide navigation and highlight key elements.

More modern and readable typography

The renewal also includes a typographic update. Kaila incorporates more contemporary fonts aligned with Zabala Innovation’s visual style.

This change improves readability and allows better content structuring. Furthermore, it ensures adaptability across different devices, which is essential in today’s digital environments.

Illustrations and visual resources aligned with the brand

The new visual identity introduces a more consistent illustration style aligned with the brand. These visual elements enhance clarity and reinforce the platform’s visual character.

As a result, Kaila achieves a more cohesive image, capable of conveying information in a more intuitive way.

Redesign of the interface and digital elements

A clearer and more functional interface

The visual renewal is also reflected in the interface. Navigation becomes more intuitive thanks to a cleaner and more structured layout.

This redesign allows users to:

  • Access information more quickly
  • Reduce complexity
  • Improve the overall user experience

New design for downloadable materials

The renewal goes beyond the digital environment. Kaila also updates the design of its downloadable materials, aligning them with the new visual identity.

This ensures:

  • Consistency across all touchpoints
  • A more professional presentation of content
  • Stronger alignment with the Zabala Innovation brand

Additionally, the new designs improve clarity, making them more effective in innovation and European funding contexts.

Impact of Kaila’s new image

Kaila’s complete visual renewal represents an improvement both visually and functionally. Design consistency, combined with an enhanced user experience, makes the platform more effective.

Kaila not only improves its appearance but also strengthens its integration within the Zabala Innovation ecosystem.

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