AGRIP Programme: Promotion of agricultural products

The European Union (EU) is committed to promoting European agricultural products. To this end, it offers a range of funding programmes, including the Promotion of agricultural products (AGRIP) programme.

What is the AGRIP programme?

The AGRIP programme aims to increase the competitiveness and consumption of European agricultural products, by improving their visibility and market share.

Objectives and funded actions

• To raise awareness among European consumers of European agricultural products, their characteristics and benefits.
• To promote demand for European agricultural products on national and international markets.
• To support the marketing of high-quality European agricultural products.

The actions funded by the AGRIP programme include

• Promotion and advertising campaigns for European agricultural products.
• Consumer education and awareness-raising activities.
• Events and trade fairs.
• Research and development projects in the field of agricultural promotion.

Upcoming info day for more information

The European Commission is organising an info day on 31 January 2024 in Brussels, Belgium. At this event, interested parties can find out more about the programme, its objectives, funded actions and calls for proposals.

Calls for proposals and upcoming deadlines

The European Commission regularly publishes calls for proposals for the programme. The upcoming deadlines for calls for proposals are as follows:

Call for proposals for multi programmes 2024

Open date: 18 January 2024 – Deadline: 14 May 2024

CALL	BUDGET
AGRIP-MULTI-2024-TC-ALL | Information and promotion in any third country/ies	29.200.000€
AGRIP-MULTI-2024-IM-SUSTAINABLE | Union sustainable agriculture and animal welfare	14.000.000€
AGRIP-MULTI-2024-IM-ORGANIC | Organic production method	13.000.000€
AGRIP-MULTI-2024-TC-ORG-SUST | Organic products under Union quality scheme OR Union sustainable agriculture and animal welfare in any third country/ies	10.000.000€
AGRIP-MULTI-2024-IM-FRESH-FV | Fresh fruit and vegetables in the internal market in the context of balanced and  healthy dietary practices	9.000.000€
AGRIP-MULTI-2024-IM | Union quality schemes OR merits of Union agricultural products	4.200.000€

Call for proposals for simple programmes 2024

Open date: 18 January 2024 – Deadline: 14 May 2024

CALL	BUDGET
AGRIP-SIMPLE-2024-TC-ASIA | Support for simple programmes targeting China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South-eastern Asia or Southern Asia	16.300.000€
AGRIP-SIMPLE-2024-TC-OTHERS | Support for simple programmes targeting other geographical areas	15.300.000€
AGRIP-SIMPLE-2024-IM-ORGANIC | Union quality scheme on organic production method	14.000.000€
AGRIP-SIMPLE-2024-TC-AMERICAS | Support for simple programmes targeting Canada, USA or Mexico	9.300.000€
AGRIP-SIMPLE-2024-IM-FRESH-FV | Fruit and vegetables in the internal market in the context of balanced and healthy dietary practices.	9.100.000€
AGRIP-SIMPLE-2024-IM-EU-QS | Union quality schemes	7.000.000€
AGRIP-SIMPLE-2024-IM-SUSTAINABLE | Union sustainable agriculture and animal welfare	6.000.000€
AGRIP-SIMPLE-2024-TC-ASIA | Support for simple programmes targeting China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South-eastern Asia or Southern Asia	5.000.000€
AGRIP-SIMPLE-2024-IM-CHARACTERISTICS | European agricultural methods and food products, and quality schemes	5.000.000€

The AGRIP programme offers an opportunity to those interested in promoting European agricultural products. The calls for proposals offer a wide range of options to support promotion, training, events and research projects.

In Kaila you can find the calls for proposals of the AGRIP programme and more than 75 European funding programmes.